Excitement was clearly in the air as the buzz about today’s Muism Fashion Show spread through SL like a Southern California wildfire. I was at KMADD as the models spent much of Saturday morning rehearsing their va-va-va-”voom” sashays for the designers, Icemocolo and Migi Voom, who along with supplying the accessories, tweaked the individual outfits to the models. As I watched each outfit make their way down the catwalk, I was busily putting together my shopping list.
I asked Kirk yesterday what the sim capacity was and his response made me almost chew my lip off (my nervous habit). Sixty. Sixty? Sixty?! With the number of people involved in the production, there are only about forty spots for the SL media and other fans. Thing was, my Press Contact List has over fifty people in it and I sent the Press Release out to everybody! Oh well. I did ask for the media to arrive early, so you snooze, you lose.
Guess all of SL did heed my warning, because the show was standing room only, The show got a bit of a late start as one of the show’s featured models (and after-party DJ), Kromus Korobase got locked out due to the sim being at full capacity. However, thanks to the other models’ mass TP offers and sim capacity changes (80, up from 60), he made it in just in time. Phew!
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As anticipated, Muism made quite a showing of their trademark prim attachments, which were present in most of the designs shown. The prim attachments for the long coats swayed and the buckled straps on the jackets bounced as the models moved, emphasizing their flexibility. The women’s line offered textures, colours and patterns with RL wearability, while the men’s clothes offered both work-time and play-time sensibilities! The Satin Ruffle Top was a favourite of mine, seeing that it didn’t promote one of SLs biggest fashion faux pas: the BBB or Bare Belly Brigade. The prim sleeves along with the impeccable shading for the folds made it one of my must-haves. In the men’s department, one item caught my eye: the Luxury Wool Coat. It offers a prim attachment for the bottom half, allowing the wearer to look chic while dressing appropriately for the chilly winter weather.
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Don’t mistake this company as only making pretty, prim & proper, going to church clothes however! Smartly accented by rocker hair, big buckled purses, slashed up jeans, and DJ Kromus’ specially formulated and well-received Mmm’s (Muism Music Mix), much of the clothing was gritty, urban, and modern. This was exemplified by the men’s Traditional Moto Jacket, which made it’s SL debut during the fashion show. The jacket evokes memories of James Dean from Rebel Without a Cause, with its worn leather texture and shoulder epaulets. Even the ladies had their own version, proving that you can look good while being a tough chick.
I have been visiting Muism’s main store at Far Sight, both before and after the fashion show. I have been sporadically watching how many people are shopping at a particular time, and I have seen at least a dozen people in the store at a time. Thanks to the Muism Fashion Show, business is “Voom”ing!
